content marketing manager resume

and international partners in order to develop integrated strategies and programs, Use available tools and drive relationship with Analytics team and ensure that all programs and tactics have clear KPIs and benchmarks to evaluate effectiveness of marketing programs, lead creation of best practices, and identify test and learn opportunities, Oversee a direct report in day-to-day management and tactical planning, providing support and troubleshooting where necessary, 4-6 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience, Management experience preferred, with a proven desire to lead, empower and grow direct report(s), Extensive knowledge of Digital & Social marketing programs including: production, online media, social behavior, research & analytics, Excellent written and oral communication skills (English and French), Initiative to drive change in a quickly evolving space, Knowledge and focus on marketing analytics and ROI, Entertainment or video game industry experience, a plus, Strong knowledge of Twitch and YouTube platforms, a plus, Experience working with content creators on Twitch and YouTube, a plus, Experience working in an international environment, a plus, Provide feedback to team members and colleagues on client engagement journeys, Develop content (including digital) marketing strategy for Geographies, Develop annual marketing plan to meet set targets, Apply narratives and client journeys in Geographies, Provide feedback to team members on who and how content is delivered, If needed, adapt sales enablement content in Geographies, Lead local launch activities for the Category Portfolio, Develop and deliver a content strategy that supports our business objectives, marketing and communications plans. As a core requirement, you must implement and act in accordance with the organization’s information security policies; protect assets from unauthorized access, disclosure, modification, destruction or interference; execute security processes or activities; and report security events or potential events or other security risks to the appropriate parties within the organization, Write and edit original and compelling content with the goal of improving brand awareness, website traffic, social sharing, leads and conversions, Develop strategic, original content ideas in various mediums, including infographics, videos, blog posts and more, Manage third party content partnerships and blogger outreach initiatives, Proactively contribute to a positive team atmosphere and company culture, Create engaging content and promotions across the Book Depository website on all devices, including regular new content launches and seasonal promotional campaigns, Develop, manage and evaluate performance-driven promotions utilising a range of channels including PR, social media, website and email, Contribute to marketing initiatives to help drive traffic to the website, generating content and selecting exciting products for customers to discover, Drive improvements in SEO through the creation of relevant, engaging content, Optimise onsite content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices, Identify opportunities for content efficiency and automation and work cross-functionally to implement them, Work with vendors and publishers to define cooperative onsite merchandising opportunities, as well as attending book launches and trade events, Experience in marketing and e-commerce merchandising (including use of Content Management Tools), executing highly quality online customer experiences, Strong Content Development and/or PR experience, with outstanding copy-writing skills in both English and Spanish, A passion for books with the ability to identify and leverage exciting trends, Highly creative with proven ability to develop and manage engaging and original website campaigns, Strong analytical skills, with experience using tools to measure performance, determine improvements and innovations, and make adjustments accordingly, The ability to think on your feet and make smart decisions, coupled with excellent planning, prioritisation and time-management skills, Experience developing content for on-page SEO, with the ability to measure and improve keyword performance, Knowledge of standards-compliant web markup, including HTML5 and CSS3, International experience; including Australia, Updating Alcon digital platforms with relevant materials, Supporting the Digital Manager with content and testing of platforms Nordic Communication program, Developing a rolling twelve month communications program toward consumers and eye care professional with input from brand managers and professional affairs, Creating and executing the annual communication programme, Creating and publishing internal and external newsletters, Acting as the first point of contact for the professional affairs team, Developing and executing commercial concept and champion non-branded communication Social Media, University degree qualification or equivalent in Communication, Journalism or a related field, Fluent English, knowledge of one Nordic language is preferred, Proven experience in a similar position, ideally with a focus on written communication and project planning, Supporting the Customer Network Content Marketing Manager in delivering the transformation required across our newly formed team, Creating and producing brilliantly effective customer network content for the benefit of Barclays UK (BUK), differentiating Barclays against our competitors, through our superior communications quality, Delivering exceptional end to end campaign management of our customer network channel content outputs for our key audiences, including customers, clients and colleagues, Managing the team budgets thoughtfully and efficiently, to maximise the impacts of our funding and cement the necessary return on investment, Leveraging content channel specialism and omni-channel content development, A wide range of retail marketing experience, with proven results from prominent high street brands, The ability to analyse customer behaviour in branch, develop customer journeys, understand retail merchandising principles, effective retail design and delivery point of sale collateral, Extensive marketing experience and proven success working within high performing teams, Broad experience of delivering content outputs and world-class creative delivery for large-scale organisations, both as a marketing professional and a practitioner of award-winning content outputs, Being able to shape strategy and convert into tactical execution, with the ability to make decisions that will positively impact the future strategic direction of the team and the wider business, Proven experience at translating business objectives and targets in to an excellent agency brief, Architect client engagement journeys – online buyer journey, Develop content (including digital) marketing strategy, Perform as an Expert in behavior and in extracting client insights, Create narratives to apply to client journeys, Target – to whom and how content is delivered, Develop sales & field enablement content including Product Demos, Videos, Case Studies, whitepapers, Presentations, Design engaging experiences for our clients, Curate content and develop assets w/ PMMs, Develop and provide inputs for Communications related content – Press Release, Articles, media interviews, Experience in creating demos, videos, marketing collaterals and digital content, Should be able to work in team and ability to co-ordinate and lead projects working across functional and geographic boundaries, Manage content development and implementation for e-newsletters, advisor websites, direct mail and other channels as needed, Participate actively in editorial planning, Coordinate with cross-functional partners at all levels of the organization throughout content strategy, development and implementation, Ensure efficient processes and best practices are in place for assigned channels, Edit content and align feedback from key stakeholders, Provide design direction on graphics and photography selection, Create and manage detailed production schedules to meet deadlines, Ensure that all published content is error-free and adheres to compliance standards, Ameriprise brand guidelines and Associated Press writing stylebook, Publish content to websites using live editor tool, Interact with subject matter experts and key stakeholders in an effective, timely manner, Measure, track and report results and KPIs, Bachelor’s degree in marketing, journalism, communications or related field, 3+ years related experience in content development, marketing communications, PR, advertising or project management, Strong background/experience in managing content for both digital and print platforms, Email and digital marketing experience strongly preferred, Ability to develop content within a set of brand guidelines and strategic objectives, Flexibility to adapt content to the needs of different audiences and channels, Ability to manage and prioritize multiple projects and meet deadlines in a fast-paced environment, Ability to work under pressure as part of high-performing team, Can adjust plans to capitalize on changing circumstances and opportunities, Ability to lead, influence, communicate and interact with people at all levels across the organization and with external partners, Experience working in or with creative agencies, Familiarity with the financial services industry, Ameriprise target audiences and competitor activities in the market, Familiarity with digital design and online publishing best practices, Familiarity with print production processes, Develop, map out and enhance a fully digital integrated content strategy for organic as well as for paid media that supports brand and marketing initiatives, Responsible for lead generation campaigns in collaboration with the group companies, Enhance an overall retail key-word strategy in liaison with the e-marketing team and other departments, Develop an international editorial governance in order to be consistent with our brand voice, style and tone, Establish work flows for requesting, creating, editing etc. You deliver your ideas clearly and confidently, 2-5 years’ experience producing digital content across channels and platforms, Past experience with the energy/oil/gas industry is preferable but not required, A dual-minded perspective: You’re creative and a strong writer/editor who’s also comfortable with process, scale and data analysis for decision-making, A self-starter who loves collaboration. Write a “Skimmable” Resume. Iterative, A/B testing of channels, mediums, messaging to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness, Optimize: Adjust and improve your strategy and tactics for earned, owned and paid media through direct response techniques, including: personalization, promotions, creative, timing, and targeting, Asset Management: Develop, catalogue and manage a diverse set of assets including core brand assets, images, user videos, marketing videos, long and short form copy, 7 - 10 years in a marketing organization, preferably in the high tech space, Virtual Reality, Mixed Reality, and/or Augmented Reality experience is/are a huge plus, Bachelor’s degree in Marketing, Communications, or other relevant field, Experience in developing new and emerging brand content across multiple media channels, Brand storytelling: Ability to articulate the vision of a brand and develop relevant brand content, Developed comprehensive data sets and reporting methods to measure marketing impact & ROI, Experience managing the planning and execution of content, including a variety of marketing materials and assets such as videos, images, copy, etc, Creative and resourceful in developing and executing impactful marketing programs without the help of an agency, Deep understanding of channel marketing with experience creating and implementing effective programs and promotions, Proven business acumen, influencing, and negotiation skills with third parties, Contribution to strategic decisions regarding content production for the UK investment market, Project management and ownership of the production, revision and editing of copy for use online and in print, Generation of literature and marketing materials (client communications, brochure ware, presentations, advertising copy, newsletters, thought-leadership pieces and website content) for use in external marketing campaigns, both on- and off-line, Develop and own the company's copywriting style guide and tone of voice to ensure that it is in line with the brand, Management of up to 4 direct reports, conducting annual appraisals, offering on desk support and workflow management, Extensive previous investment writing and marketing communications experience in Financial Services, preferably within Asset Management, A skilled communicator and writer, with good presentation skills, A team player, ideally with previous people management experience or a desire to manage a small team, Lead the investigation and research of emerging content distribution channels; specifically, what content requirements are needed and how to go about creating it, Execute content development including leveraging both internal and external resources (including contract writers, agencies and graphic designers), Deliver content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc. Brainstorm new types of content and the methods for content delivery, Own editorial calendar and our JIRA Service Desk twitter handle, Provide direction to the team on all aspects of content: SEO, ideation, curation, mediums and channels to maximize effectiveness with our target audience, Interact regularly with our customer research team to inform messaging of content and buyer's journey alignment, Use creative skills to break traditional content down into consumable assets such as copy blocks, twitter feeds and social media vignettes, Measure, analyze and report on the impact of content creation/curation to demand creation activities, Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, messaging etc, Strong understanding of various content types and communication channels targeted at mid-market buyers, Experience creating content for the web and growing a social audience as well as strong knowledge of SEO/SEM tactics, Excellent presentation, written and verbal communication skills with an eye for quality and attention to detail, The attitude of a self-starter and organized team player who thrives in fast-paced, results-driven environments, Ability to prioritize competing opportunities, balance customer needs with business priorities and articulate the rationale behind decisions, Minimum BS/BA degree with 2-5 years of experience in B2B cloud software marketing, Relevant industry background and experience in IT service management, customer service and/or agile software development is a plus, Charisma to effectively lead and inspire without formal authority, Courage to be creative and innovate on program ideas, Strength in collaborating with cross-functional teams across geographies including product management, PR, operations and corporate marketing, Own Uber for Business’ content marketing campaign strategy and execution across a variety of channels, include web, paid social, partners, email, and more, Work cross-functionally with design, product marketing, and other stakeholders to produce a range of multimedia content, ranging from web videos, blog posts, whitepapers, webinars to support high-level marketing team goals and metrics, Develop content for partners, influencers, product launches, and syndication relationships, owned properties, Act as Editor and Chief; own Uber for Business marketing content and editorial calendar, Oversee and optimize Uber for Business Blog and newsletter, and all other owned content, Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification, Define the content vision and strategy to hit our goals around Growth & SEO, Maintain our content calendar around content production for events, announcements, campaigns, PR, etc, Work on the storytelling for Postmates, what message do we like to get across to our audience as part of our content team, Work with our content team and copywriters to write more interesting content around all the markets and product categories that we have, Edit and proofread content that is been written by freelancers and/or your colleagues, Provide editorial guidance to content partners and copywriters so content is consistent with our brand voice, style, and tone, Work with our SEO team to create more content around the specific keyword groups we’d like to rank for, Work with our analysts in defining the right metrics for the performance around campaigns and content creation, In collaboration with our clients, create native content articles for and electronic newsletters, Develop content for client promotions/campaigns and for Interior Design branded promotions, Meet Interior Design editorial quality and standards, Write/create, schedule and maintain sponsored social media campaigns/posts, Create pre-event promotions to drive RSVP’s to events and brand awareness, Support event coverage through social media posts and slide shows, Support awards programs with promotional campaigns, social outreach, and engaging content, Supporting the Head of Digital Content Marketing in driving the significant transformation required across our newly formed Digital Content Marketing team, Managing budgets thoughtfully and efficiently as to maximise the impacts of our funding and cement the necessary return on investment, Creating and producing brilliantly effective digital content for the benefit of Barclays UK, differentiating us to our competitors through our superior communications quality, Delivering exceptional end to end campaign management of our digital channel content outputs for our key audiences, while owning the embedding and after-care stages of content delivery, Being organised to enable agile content execution across Barclays UK Councils, ensuring tighter creative alignment, An extensive marketing background, as well as experience working within high performing teams, Broad and extensive experience of delivering content outputs and world-class creative delivery for large-scale organisations, The ability to shape strategy and convert into tactical execution, as well as being able to make decisions that will positively impact the future strategic direction of the team and BUK in general, Proven experience of digital marketing across a range of digital platforms, including planning, customer targeting, search engine optimisation, implementation, governance and performance measurement, Being able to realise the aims of our Barclays Editorial Board, which leverages Barclays UK experts to create engaging channel content, Proven success of increasing customer engagement levels through delivering customer-first communications, using the most relevant and effective channels, In collaboration with leadership from both stations, the Digital Content and Marketing Manager will design, develop, articulate and implement a comprehensive digital services plan engaging audiences across MontanaPBS’ distribution platforms, including,, and, The Digital Content and Marketing Manager will work closely with the directors of development and fundraising, educational outreach and station promotions in support of MontanaPBS online marketing efforts and initiatives. ), 7+ years of experience and a proven track record of success in developing digital marketing content for external clients, Bachelor’s Degree or equivalent level of experience in Marketing, Communications, or a related field. San Francisco, CA. Conversant in media measurement and analytics, Strong writing background for various channels that includes but is not limited to - blogging, short/long-form content and video scripts, Experience working with data and applying learnings to progress the strategy, Experience writing and managing content for a B2B audience, Marketing programs management/project management experience, Strong understanding of on online content consumption & engagement, Demonstrated understanding of wholesale and retail automotive, Proven ability to work on and manage multiple ongoing projects and meet deadlines, Experience in marketing, retail or related field, Experience with creating content for organic results (SEO), Related content marketing experience, ideally in the software or technology industries, Proven expertise and success in creating content, preferably for a B2B audience, Detail orientation with proven ability to anticipate next steps, Strong creativity and passion for content marketing and attention to detail with high quality standards, Experience developing narratives from data and insights, Experience working in a fast-paced, dynamic work environment and able to multitask on a variety of different projects, Portfolio demonstrates strength in storytelling and a variety of brand, corporate and thought leadership topics, People management, development and performance management experience, Responsible for budgets including expense tracking and invoice processing, Conceptualize, and write content marketing pieces for our consumer facing sites (Feed Your Need To Read and The Lineup), and external partners, Own measurement/reporting of performance of content such as web, social, and email and accordingly running A/B tests of content to optimize results, Stay on top of industry news and developments, including conducting competitive analysis around content, Deep understanding of content optimization, working with other teams (social media, demand gen, etc.) You have a unique style that pulls readers in and holds them captive, You have content published or a portfolio that proves the above, You’re innovative and a natural problem solver, You like to take risks and try new things to drive the best results, You truly get the value of content and inbound marketing, Bonus points if you have a great personality when on camera (think webinars), Accountable for all content marketing initiatives to drive traffic, engagement, and leads driving prospects to sales and client retention, Develops presentations for internal and external use, Drafts stories for the company’s internal news portal, Gathers materials and prepares engaging content on a regular basis and inspire team-members using internal newsletters platform (photography, success stories, project updates, etc. The Profit Land marketing … Adaptability a total greenhorn recruiter has to be to! 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